YES on Measure G
Continue vital funding
for El Cerrito city services.
Measure G renews a
reliable source of local funding
that cannot be taken by the State.
YES on Measure G
Continue vital funding
for El Cerrito city services.
Measure G renews a
reliable source of local funding
that cannot be taken by the State.
About YES on Measure G
Measure G extends the voter-approved existing local one-cent sales tax.
Measure G will raise more than $4 million annually until ended by voters to protect and maintain vital El Cerrito city services.
Existing, voter-approved local funding has maintained vital services in El Cerrito.
Initially passed in 2010 and extended in 2014, this existing one-cent sales tax supports public safety, wildfire prevention, youth programs, parks maintenance, and more. This funding provides 10% of El Cerrito’s annual budget. Passing Measure G is crucial to maintaining existing public services.
Measure G was unanimously placed on the ballot by the El Cerrito City Council for voter consideration after months of public meetings and feedback from residents who want to maintain city services and prevent devastating cuts.
Measure G is not applied to
prescription medicine or food purchased as groceries.
Accountability and Transparency
What a YES Vote Means
What a YES vote means
- Maintain 911 emergency response times
- Maintain fire protection and wildfire prevention programs
- Maintain crime prevention and investigation resources
- Maintain city parks, paths, playfields, and open spaces
- Maintain after-school programs for children and teens
- Maintain library program hours
What a NO vote means
- Service reductions starting in 2025
- We cannot maintain emergency response times
- Reduced fire and police staffing levels
- We cannot keep public spaces safe and clean
- We cannot keep El Cerrito stable and safe; crime is likely to rise
- Reduced programs for children and teens
- We cannot depend on state or federal money to help
FAQ
Measure G extends the voter-approved existing local one-cent sales tax.
Measure G will raise more than $4 million annually until ended by voters to protect and maintain vital El Cerrito city services.
I Support Measure G!
Thanks for getting involved in our grass-roots campaign to protect and maintain vital El Cerrito city services!
Please let us know how you want to get involved using the form to the right.